Big News from Buyer Persona Institute

Posted by Adele Revella on Dec 2, 2014 8:00:34 AM

Buyer Personas You might have noticed that I haven’t published updates on this blog and that my presence on social media has been scarce over the last few months. I wish I could tell you that I’d been sailing the seas or lolling around on a beach somewhere, but in fact I’ve been heads down in my office and barely noticed the passing of spring or summer.

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Topics: B2B, B2B marketing, buyer persona, buyer persona book, Buyer Personas, content marketing, Content Marketing, Good Use of Personas, Launch, Leads generation and nurturing, Market Research, Marketing ROI and Sales Leads, marketing strategy, messaging, positioning, Positioning & Messaging, Product Marketing Redefined, sales and marketing alignment, Sales people, Uncategorized, Writing

2 Ways to Overcome Resistance to Your Need for Buyer Persona Insights

Posted by Adele Revella on Oct 15, 2013 8:00:35 AM

BattleIn the last month, I had a chance to deliver sessions about insightful buyer personas at two of my favorite conferences, Content Marketing World and Marketing Profs’ B2B Marketing Forum.

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Topics: B2B, B2B marketing, buyer persona, Buyer Personas, buyerpersonas, buyer's journey, Market Research, marketing strategy, Product Marketing Redefined, sales and marketing alignment, Win/Loss

Close the Gap Between Sales and Marketing With Buyer Personas

Posted by Adele Revella on Sep 11, 2012 9:00:21 AM

I rarely mention it, but I spent a year of my marketing career as a sales rep.

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Topics: buyer persona, Buyer Personas, Good Use of Personas, sales and marketing alignment, Sales people, Uncategorized

Should marketing report to sales? Aaack to that!

Posted by Adele Revella on Dec 20, 2011 1:57:06 PM

The Chartered Institute of Marketing (CIM) thinks it knows how to solve the problems with sales and marketing alignment. According to a just-released report, within 10 years, marketing will report directly to sales.

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Topics: B2B marketing, Buyer Personas, CIM Marketing and Sales Fusion, Product Marketing Redefined, sales and marketing alignment, Uncategorized, Who Needs This

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