Marketers need to find a premium-price position for mature products

James’ email question was logical – “This is a solution that hasn’t changed much in years, and the market is really mature. So we know a lot about how our buyers think. Is there a simplified way to make sure that our messaging is on target?”

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Topics: B2B, B2B marketing, buyer insights, buyer journey, Buyer Personas, Buying Criteria, buying process, discounting, Good Use of Personas, Market Research, persona marketing, positioning, Positioning & Messaging, premium pricing, product marketing, Product Marketing Redefined, research, Sales people, Technology Buyers, win loss, Win/Loss

How Kristine developed a great buyer persona

I recently reviewed twenty-four buyer personas produced by four product marketing teams. While most  needed a lot more work, Kristine’s was exceptional.

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Topics: B2B, buyer persona, Buyer Personas, Market Research, product marketing, research

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