Does Marketing Matter? Buyer Personas are Rewriting the Rules About ROI

For nearly a dDoes Marketing Matterecade, I developed and led a marketing workshop for Pragmatic Marketing, the leader in training courses for B2B product managers and marketers.  I wrote this article for the Fall issue of Pragmatic Marketer Magazine, released yesterday in celebration of the company’s 20th anniversary.

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Topics: B2B marketing, buyer persona, Buyer Personas, Content Marketing, Good Use of Personas, Leads generation and nurturing, Market Research, market research, Marketing ROI, Marketing ROI and Sales Leads, Positioning & Messaging, Pragmatic Marketing, Product Marketing Redefined, Uncategorized

As the chapter closes on my role as a Pragmatic Marketing instructor, a new plan for buyer-focused marketing

My largest client for the last decade has been Pragmatic Marketing, the company that inspired and marketed the Effective Product Marketing seminar that I developed in 2001. When I sold the seminar to Pragmatic Marketing in 2007 and trained another instructor, I knew that I would someday leave the seminar behind.  So I started thinking about what the attendees needed after they left the seminar.

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Topics: Buyer Personas, Effective Product Marketing, Pragmatic Marketing, Product Marketing Redefined


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