How I chose a PR firm to launch my new book

thought-leaders-150x93I just made an important buying decision. Since Wiley will release my first book on March 9, I wanted to hire a PR firm to do the launch right. I started out the way most buyers do when they initiate a "high consideration" buying decision. I asked my peers for recommendations.

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Topics: buyer persona, Buyer Personas, buying insights, Good Use of Personas, Launch, launch, messaging, Positioning & Messaging, PR, Public Relations

PR Agency Uses Buyer Personas to Simplify Marketing

I’m excited to see more marketing agencies among our workshop attendees because by training just one agency to develop actionable buyer personas, we can help many more companies.

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Topics: B2B, B2B marketing, buyer persona, Buyer Personas, Good Use of Personas, Marketing agency, Positioning & Messaging, PR, Public Relations, Uncategorized, Writing

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