How I chose a PR firm to launch my new book

Posted by Adele Revella on Jan 27, 2015 8:00:53 AM

thought-leaders-150x93I just made an important buying decision. Since Wiley will release my first book on March 9, I wanted to hire a PR firm to do the launch right. I started out the way most buyers do when they initiate a "high consideration" buying decision. I asked my peers for recommendations.

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Topics: buyer persona, Buyer Personas, buying insights, Good Use of Personas, Launch, launch, messaging, Positioning & Messaging, PR, Public Relations

PR Agency Uses Buyer Personas to Simplify Marketing

Posted by Adele Revella on Nov 28, 2012 9:00:55 AM

I’m excited to see more marketing agencies among our workshop attendees because by training just one agency to develop actionable buyer personas, we can help many more companies.

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Topics: B2B, B2B marketing, buyer persona, Buyer Personas, Good Use of Personas, Marketing agency, Positioning & Messaging, PR, Public Relations, Uncategorized, Writing

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