Got Buyer Personas? 44% say yes, but 85% aren’t using them effectively

Posted by Adele Revella on Aug 6, 2014 9:00:29 AM

Blog_Thumb11This disturbing data was reported in a recent ITSMA study. The sample size was relatively small and limited to the services marketing sector, but I’m seeing indicators that this is a widespread issue.

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Topics: B2B, B2B marketing, building buyer personas, buyer persona, buyer persona infographic, Buyer Personas, Content Marketing, Good Use of Personas, Market Research, market research, messaging and positioning, Positioning & Messaging, Uncategorized

Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How)

Posted by Adele Revella on Jun 25, 2014 9:06:06 AM

island vacationThere’s a wonderful Mark Twain quote that goes like this “The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.”

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Topics: Advertising, B2B, B2B marketing, buyer persona, Buyer Personas, Buying Criteria, content marketing, Content Marketing, Good Use of Personas, marketing strategy, messaging and positioning, Positioning & Messaging, sales enablement, Uncategorized

Practitioner Perspective: The 6 Most Important (Surprising) Things I’ve Learned From Doing B2B Buyer Personas

Posted by Adele Revella on Jun 10, 2014 9:00:32 AM

Untitled attachment 00055This post is contributed by Gordana Stok, a Certified Practitioner of the Buyer Persona Institute methodology.

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Topics: B2B, B2B marketing, buyer persona, Buyer Personas, content marketing, Content Marketing, Good Use of Personas, Market Research, messaging and positioning, Positioning & Messaging

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