Choosing to Buy or Build Your Buyer Persona Insights? 4 Trade-offs, 3 Myths, 1 Ideal Option

Posted by Adele Revella on Jul 8, 2013 8:00:11 AM

Are you wondering whether you should build your own buyer personas or turn to third-party researchers for these insights? Since we have considerable experience in both roles -- conducting buyer research and leading workshops for marketers who want to do their own research -- we have a unique perspective about the short and long-term results that each approach delivers.

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Topics: B2B, B2B marketing, building buyer personas, buyer persona, Buyer Personas, Good Use of Personas, Market Research, market research, marketing workshop, product marketing, qualitative buyer research, Uncategorized, Win/Loss

Building B2B Buyer Personas? Focus on the Buying Decision ... then the Person

Posted by Adele Revella on Mar 19, 2013 9:00:57 AM

I’m concerned that so many people think that buyer personas begin and end with a description of a person. This demographic approach to buyer personas typically results in far too many personas, and information that is obvious or irrelevant for most marketers.

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Topics: B2B, B2B marketing, building buyer personas, buyer persona, Buyer Personas, marketing workshop, product marketing, Product Marketing Redefined, Uncategorized, Win/Loss

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