Gartner says: Sales and marketing influences just 32% of B2B buyer’s journey

Posted by Adele Revella on Jul 23, 2015 9:00:26 AM

buyers journeyI am fascinated by a recent Gartner study about the journey of 700 enterprise buyers across the U.S., EMEA, Brazil, India and China. According to a recent interview with Hank Barnes, Research Vice President at Gartner, the study focused on four areas:

Read More

Topics: B2B, B2B marketing, buyer interviews, buyer journey, buyer persona, Buyer Personas, Buying Criteria, competitive marketing, competitive strategy, Good Use of Personas, Market Research, market research, marketing plans, sales enablement, Sales people, Technology Buyers

But What Do Our Buyer Personas Want?

Posted by Adele Revella on Feb 19, 2014 8:00:13 AM

People ask me why I decided to focus on buyer personas.

Read More

Topics: B2B, B2B marketing, buyer persona, Buyer Personas, content marketing, Leads generation and nurturing, Market Research, market research, marketing plans, marketing strategy, messaging, Positioning & Messaging, product marketing, strategic marketing, Writing

Categories

See all