The 5 Marketing Lessons I Learned From My 5 Years in Sales

Spotlight on 5One of the life experiences I credit most for teaching me about marketing was the five years I spent in sales. I came to that job in a roundabout way – a division of Wells Fargo Bank wanted a paperless office and asked me to make that happen. I knew nothing about technology (and ultimately failed to create paperless-ness) but I quickly fell in love with computers.

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Topics: B2B marketing, B2B sales, buyer persona, Buyer Personas, Leads generation and nurturing, marketing management, Marketing ROI and Sales Leads, marketing training, Positioning & Messaging, sales management, Sales people, sales training, Uncategorized


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