PR Agency Uses Buyer Personas to Simplify Marketing

Posted by Adele Revella on Nov 28, 2012 9:00:55 AM

I’m excited to see more marketing agencies among our workshop attendees because by training just one agency to develop actionable buyer personas, we can help many more companies.

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Topics: B2B, B2B marketing, buyer persona, Buyer Personas, Good Use of Personas, Marketing agency, Positioning & Messaging, PR, Public Relations, Uncategorized, Writing

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