As the chapter closes on my role as a Pragmatic Marketing instructor, a new plan for buyer-focused marketing

My largest client for the last decade has been Pragmatic Marketing, the company that inspired and marketed the Effective Product Marketing seminar that I developed in 2001. When I sold the seminar to Pragmatic Marketing in 2007 and trained another instructor, I knew that I would someday leave the seminar behind.  So I started thinking about what the attendees needed after they left the seminar.

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Topics: Buyer Personas, Effective Product Marketing, Pragmatic Marketing, Product Marketing Redefined


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