Nothing useful about these buyer personas

Posted by Adele Revella on Apr 6, 2011 11:57:25 PM

The product marketer I was coaching said he knew his buyer persona -- that her top pain points were reducing costs, improving operations, and controlling risks.

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Topics: B2B, buyer persona, buyer persona templates, Buyer Personas, Good Use of Personas, Market Research, market research, marketing messages, Uncategorized, Who Needs This

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