Have enough information for your buyer persona?

Many people ask me how many interviews they should conduct for buyer personas. There are too many dependencies for a simple answer. But I’d happily trade three-to-five highly insightful discussions for several dozen templates filled with data every competitor knows at a glance.  If we need high confidence, we can easily quantify the prevalence of the insights with a survey.

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Topics: buyer persona, buyer persona seminar, Buyer Personas, Buying Criteria, Market Research, market research, Uncategorized

Announcing Buyer Persona Institute . . . and two new workshops

The business I'm launching today has been on my mind for more than a decade -- ever since an attendee at the seminar I developed for Pragmatic Marketing said that buyer personas were the best part and asked me "what's next?"

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Topics: buyer persona, buyer persona seminar, buyer persona workshop, Buyer Personas, Launch, Market Research, Positioning & Messaging

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