Mistaken Identity: Don’t let these common mistakes crush your buyer personas

Posted by Adele Revella on Dec 5, 2011 6:00:37 AM

If you want just a quick, easy way to "say" you’ve done buyer personas, make them up based on what the sales guy in the next cube tells you about the company’s ideal customer.

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Topics: B2B, buyer persona marketing, buyer persona mistakes, buyer persona training, buyer persona video, Buyer Personas, Good Use of Personas, Market Research, Uncategorized

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