Market Research Mistakes Your Company Should Watch Out For

Posted by Adele Revella on Mar 11, 2019 12:54:01 PM

Do the best marketing strategies come from market research or buyer persona research?

It’s not a trick question—these are completely different approaches, although many marketers get them confused.

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Topics: B2B, B2B marketing, buyer persona, Buyer Personas, content marketing, Market Research, market research, marketing surveys, Uncategorized

Get your Buyer Personas Right with 7 Rules

Posted by Adele Revella on Dec 6, 2016 8:00:34 AM

People often ask us how they can tell if their buyer personas are accurate and actionable. In a recent survey we heard questions such as “How do I really know if my buyer personas are right? And, “How can I make sure they tell me what matters to buyers and prospects?”

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Topics: buyer interviews, buyer persona, Buyer Personas, content marketing, Content Marketing, Good Use of Personas, Market Research, market research, marketing segmentation, persona research, persona segmentation, personas done right, Uncategorized

Gartner says: Sales and marketing influences just 32% of B2B buyer’s journey

Posted by Adele Revella on Jul 23, 2015 9:00:26 AM

buyers journeyI am fascinated by a recent Gartner study about the journey of 700 enterprise buyers across the U.S., EMEA, Brazil, India and China. According to a recent interview with Hank Barnes, Research Vice President at Gartner, the study focused on four areas:

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Topics: B2B, B2B marketing, buyer interviews, buyer journey, buyer persona, Buyer Personas, Buying Criteria, competitive marketing, competitive strategy, Good Use of Personas, Market Research, market research, marketing plans, sales enablement, Sales people, Technology Buyers

How Radio Shack lost their buyer focus and their business

Posted by Adele Revella on Mar 12, 2015 8:00:06 AM

Radio Shack logoI was saddened by Radio Shack’s recent bankruptcy filing. Its convenient stores and helpful staff are easy to find in any city I’m visiting. There is even a store in the tiny community where I live.

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Topics: business planning, buyer persona, Buyer Personas, buyer personas book, Buying Criteria, Market Research, market research, marketing strategy, Positioning & Messaging, Radio Shack, Who Needs This

How I chose a PR firm to launch my new book

Posted by Adele Revella on Jan 27, 2015 8:00:53 AM

thought-leaders-150x93I just made an important buying decision. Since Wiley will release my first book on March 9, I wanted to hire a PR firm to do the launch right. I started out the way most buyers do when they initiate a "high consideration" buying decision. I asked my peers for recommendations.

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Topics: buyer persona, Buyer Personas, buying insights, Good Use of Personas, Launch, launch, messaging, Positioning & Messaging, PR, Public Relations

Five New Year’s Resolutions for Marketers (recommended by your buyer personas)

Posted by Adele Revella on Jan 6, 2015 8:00:22 AM

In case you’re looking to make your 2015 New Year’s resolutions a few days after the fact, here’s five your buyers want you to consider.

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Topics: buyer persona, Buyer Personas, content marketing, Content Marketing, Leads generation and nurturing, Market Research, market research, marketing books, positioning and messaging, Positioning & Messaging, Uncategorized

Big News from Buyer Persona Institute

Posted by Adele Revella on Dec 2, 2014 8:00:34 AM

Buyer Personas You might have noticed that I haven’t published updates on this blog and that my presence on social media has been scarce over the last few months. I wish I could tell you that I’d been sailing the seas or lolling around on a beach somewhere, but in fact I’ve been heads down in my office and barely noticed the passing of spring or summer.

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Topics: B2B, B2B marketing, buyer persona, buyer persona book, Buyer Personas, content marketing, Content Marketing, Good Use of Personas, Launch, Leads generation and nurturing, Market Research, Marketing ROI and Sales Leads, marketing strategy, messaging, positioning, Positioning & Messaging, Product Marketing Redefined, sales and marketing alignment, Sales people, Uncategorized, Writing

Got Buyer Personas? 44% say yes, but 85% aren’t using them effectively

Posted by Adele Revella on Aug 6, 2014 9:00:29 AM

Blog_Thumb11This disturbing data was reported in a recent ITSMA study. The sample size was relatively small and limited to the services marketing sector, but I’m seeing indicators that this is a widespread issue.

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Topics: B2B, B2B marketing, building buyer personas, buyer persona, buyer persona infographic, Buyer Personas, Content Marketing, Good Use of Personas, Market Research, market research, messaging and positioning, Positioning & Messaging, Uncategorized

Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How)

Posted by Adele Revella on Jun 25, 2014 9:06:06 AM

island vacationThere’s a wonderful Mark Twain quote that goes like this “The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.”

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Topics: Advertising, B2B, B2B marketing, buyer persona, Buyer Personas, Buying Criteria, content marketing, Content Marketing, Good Use of Personas, marketing strategy, messaging and positioning, Positioning & Messaging, sales enablement, Uncategorized

Practitioner Perspective: The 6 Most Important (Surprising) Things I’ve Learned From Doing B2B Buyer Personas

Posted by Adele Revella on Jun 10, 2014 9:00:32 AM

Untitled attachment 00055This post is contributed by Gordana Stok, a Certified Practitioner of the Buyer Persona Institute methodology.

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Topics: B2B, B2B marketing, buyer persona, Buyer Personas, content marketing, Content Marketing, Good Use of Personas, Market Research, messaging and positioning, Positioning & Messaging

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