Get your Buyer Personas Right with 7 Rules

Posted by Adele Revella on Dec 6, 2016 8:00:34 AM

People often ask us how they can tell if their buyer personas are accurate and actionable. In a recent survey we heard questions such as “How do I really know if my buyer personas are right? And, “How can I make sure they tell me what matters to buyers and prospects?”

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Topics: buyer interviews, buyer persona, Buyer Personas, content marketing, Content Marketing, Good Use of Personas, Market Research, market research, marketing segmentation, persona research, persona segmentation, personas done right, Uncategorized

Gartner says: Sales and marketing influences just 32% of B2B buyer’s journey

Posted by Adele Revella on Jul 23, 2015 9:00:26 AM

buyers journeyI am fascinated by a recent Gartner study about the journey of 700 enterprise buyers across the U.S., EMEA, Brazil, India and China. According to a recent interview with Hank Barnes, Research Vice President at Gartner, the study focused on four areas:

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Topics: B2B, B2B marketing, buyer interviews, buyer journey, buyer persona, Buyer Personas, Buying Criteria, competitive marketing, competitive strategy, Good Use of Personas, Market Research, market research, marketing plans, sales enablement, Sales people, Technology Buyers

Marketing ROI, Sales Leads and the Search for Credibility

Posted by Adele Revella on Apr 9, 2013 9:00:22 AM

Solutions that report on marketing results have been around for decades. Demand for useful data has produced mature marketing automation solutions at prices that make them affordable for companies of every size.

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Topics: B2B marketing, buyer interviews, buyer persona, Buyer Personas, Leads generation and nurturing, Market Research, Marketing ROI, Marketing ROI and Sales Leads, Positioning & Messaging, sales leads, Uncategorized, win loss, Win/Loss

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