What's Different About B2B vs. B2C Marketing?

I’ve seen this question posed to several of the industry’s most renowned marketing experts, but I have never heard a really good answer.  The differences between B2B and B2C remain mysterious – so much so that marketers rarely cross from one side to the other during their careers.

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Topics: B2B, B2B marketing, B2C marketing, buyer persona, Buyer Personas, Market Research, market research, Product Marketing Redefined, Uncategorized

B2B marketers won this complex sale

I’ve always suspected that B2C marketers got far more respect than those of us in the B2B world.  While well-marketed B2C products seemed to sell themselves, the sheer complexity of matching B2B products to a particular buyer’s needs appeared to position Sales as the permanent source of meaningful revenue results.

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Topics: B2B marketing, B2C marketing, buyer persona workshop, Buyer Personas, Buying Criteria, Good Use of Personas, Leads generation and nurturing, Positioning & Messaging, Product Marketing Redefined, sales enablement, Uncategorized, Win/Loss

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