What's Different About B2B vs. B2C Marketing?

Posted by Adele Revella on Oct 31, 2012 6:00:39 AM

I’ve seen this question posed to several of the industry’s most renowned marketing experts, but I have never heard a really good answer.  The differences between B2B and B2C remain mysterious – so much so that marketers rarely cross from one side to the other during their careers.

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Topics: B2B, B2B marketing, B2C marketing, buyer persona, Buyer Personas, Market Research, market research, Product Marketing Redefined, Uncategorized

B2B marketers won this complex sale

Posted by Adele Revella on Mar 8, 2012 6:00:23 AM

I’ve always suspected that B2C marketers got far more respect than those of us in the B2B world.  While well-marketed B2C products seemed to sell themselves, the sheer complexity of matching B2B products to a particular buyer’s needs appeared to position Sales as the permanent source of meaningful revenue results.

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Topics: B2B marketing, B2C marketing, buyer persona workshop, Buyer Personas, Buying Criteria, Good Use of Personas, Leads generation and nurturing, Positioning & Messaging, Product Marketing Redefined, sales enablement, Uncategorized, Win/Loss

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