Betcha Don't Know Why Your Buyer Persona Makes that Choice

When I hear about buyer personas built on input from the sales people, I think about all the times that I asked our reps why a customer chose us (or didn’t).

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Topics: B2B, B2B marketing workshop, buyer persona, Buyer Personas, Buying Criteria, Market Research, market research, Positioning & Messaging, win loss, Win/Loss

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