Brock Flint

Recent Posts

Are Answers to Buyer's Questions the New Marketing Currency?

Posted by Brock Flint on Jul 23, 2018 10:18:08 PM

meme4This is a serious issue that every marketer, brand, agency and tech team need to address. It’s simple - now that digital media and advanced technology have transferred control of the buying journey to the buyers, anything they don’t want is a complete waste of time and budget.

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Topics: B2B, Buyer Personas

What’s Your Content Strategy Now? Ask your buyers!

Posted by Brock Flint on Feb 10, 2017 3:00:38 PM

This is the first of many upcoming blog posts from Steve Rankel, who joined our team last summer as COO. Steve is a 30-year veteran of marketing and sales, and an expert at decoding why customers buy, and transforming buying insights into actionable content strategy and content.

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Topics: Buyer Personas, Buying Criteria, Content Marketing, Good Use of Personas, Positioning & Messaging

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