Brock Flint

Recent Posts

Are Answers to Buyer's Questions the New Marketing Currency?

This is a serious issue that every marketer, brand, agency and tech team need to address. It’s simple - now that digital media and advanced technology have transferred control of the buying journey to the buyers, anything they don’t want is a complete waste of time and budget.

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Topics: B2B, Buyer Personas

What’s Your Content Strategy Now? Ask your buyers!

This is the first of many upcoming blog posts from Steve Rankel, who joined our team last summer as COO. Steve is a 30-year veteran of marketing and sales, and an expert at decoding why customers buy, and transforming buying insights into actionable content strategy and content.

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Topics: Buyer Personas, Buying Criteria, Content Marketing, Good Use of Personas, Positioning & Messaging

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