How Are Your Buyers Reacting to COVID-19?


Our thoughts, plus a plan to help you hear directly from your buyers—

Searching for a way to think about how COVID-19 is affecting marketing, I turned to one of my favorite books – Thinking, Fast and Slow by Nobel laureate Daniel Kahneman. Although Kahneman is a psychologist, he won his Nobel for his breakthrough work in economics. If you’re surprised that psychology and economics are interrelated, I assure you that we see that connection in every buying decision we study.

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Topics: business planning, buyer insights, competitive marketing, competitive strategy, marketing strategy


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