2020 Success: Build Marketing Around The Buyers' Needs, Not Yours

 

The close of 2019 and dawning of 2020 marks several important events, in addition of course to the holidays. Tis the season to be insightful, as the business world launches its annual rite of strategic marketing planning. Deck the boardrooms with white boards and sticky notes! Gotta get that new marketing plan in place and blasted out to the team to start the New Year with a bang.

And everyone will rally behind this brilliantly conceived plan, leveraging its insights and directives as catalysts for driving sales and profits to new heights. Right?

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Topics: business planning, buyer insights, competitive marketing, competitive strategy, content marketing

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