How I chose a PR firm to launch my new book

thought-leaders-150x93I just made an important buying decision. Since Wiley will release my first book on March 9, I wanted to hire a PR firm to do the launch right. I started out the way most buyers do when they initiate a "high consideration" buying decision. I asked my peers for recommendations.

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Topics: buyer persona, Buyer Personas, buying insights, Good Use of Personas, Launch, launch, messaging, Positioning & Messaging, PR, Public Relations

Five New Year’s Resolutions for Marketers (recommended by your buyer personas)

In case you’re looking to make your 2015 New Year’s resolutions a few days after the fact, here’s five your buyers want you to consider.

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Topics: buyer persona, Buyer Personas, content marketing, Content Marketing, Leads generation and nurturing, Market Research, market research, marketing books, positioning and messaging, Positioning & Messaging, Uncategorized


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