Go Big Or Go Home: How Buyer Personas Help A Global Marketing Effort

globe arrowsWe frequently talk about how buyer persona insights add value to sales, messaging and content, but how does that work in a company with more than a thousand marketers around the globe? Over the last two and a half years, we’ve had the opportunity to explore that challenge with SAP.

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Topics: B2B, B2B marketing, buyer persona research, Buyer Personas, buyerpersona, Content Marketing, content marketing world, global marketing, Good Use of Personas, Leads generation and nurturing, Market Research, market research, messaging, Positioning & Messaging, SAP marketing

Got Buyer Personas? 44% say yes, but 85% aren’t using them effectively

Blog_Thumb11This disturbing data was reported in a recent ITSMA study. The sample size was relatively small and limited to the services marketing sector, but I’m seeing indicators that this is a widespread issue.

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Topics: B2B, B2B marketing, building buyer personas, buyer persona, buyer persona infographic, Buyer Personas, Content Marketing, Good Use of Personas, Market Research, market research, messaging and positioning, Positioning & Messaging, Uncategorized

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