My Personal Journey to Buyer Expert: What the 1986 Challenger Disaster Taught Me About Marketing

It was 8:30 a.m. Pacific Time on January 28, 1986. This would be my second day as an Account Executive at Regis McKenna, the PR firm that Apple, Intel and most of the successful technology companies at that time trusted for their positioning and marketing strategies. I had a bit of marketing experience from my prior tech company job, but frankly, I was filled with anticipation and nervous about working for a famous PR firm.

Read More

Topics: B2B marketing, buyer persona, Buyer Personas, Good Use of Personas, Launch, marketing strategy, Positioning & Messaging, Product Marketing Redefined, Public Relations, Uncategorized


See all