It's a buyer's market, so why do marketers think like sellers?

Knowing your buyer isn't exactly a new idea. I first learned to interview buyers in the 80's when I was with Regis McKenna, the PR firm that represented Apple, Intel and many other technology leaders at the time.

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Topics: B2B, B2B marketing, buyer persona, Buyer Personas, content marketing, Good Use of Personas, Technology Buyers, Uncategorized

Listen first, then talk to your buyers

How much time do you spend truly listening to buyers and customers? Marketers get little, if any, quality time with the real people they hope to persuade to listen to them.

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Topics: B2B, buyer persona, Buyer Personas, competitive strategy, content marketing, lead generation, Leads generation and nurturing, Market Research, market research, Positioning & Messaging, Uncategorized

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