What's Different About B2B vs. B2C Marketing?

I’ve seen this question posed to several of the industry’s most renowned marketing experts, but I have never heard a really good answer.  The differences between B2B and B2C remain mysterious – so much so that marketers rarely cross from one side to the other during their careers.

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Topics: B2B, B2B marketing, B2C marketing, buyer persona, Buyer Personas, Market Research, market research, Product Marketing Redefined, Uncategorized

How to Gain the Singular Focus That Distinguishes All Successful Marketers

I used to think that creative genius and rare intelligence separated great marketers from those who toil away in relative anonymity. It was easy to imagine that something as unmanageable as luck and native talent determined one’s place at the top of the marketing profession.

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Topics: B2B marketing, buyer persona, Buyer Personas, Market Research, market research, Product Marketing Redefined, strategic marketing, Uncategorized

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