Close the Gap Between Sales and Marketing With Buyer Personas

I rarely mention it, but I spent a year of my marketing career as a sales rep.

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Topics: buyer persona, Buyer Personas, Good Use of Personas, sales and marketing alignment, Sales people, Uncategorized

[Free new eBook] For Compelling Content, Let Your Buyers Be Your Guide

If you’ve developed buyer personas, does your content show it?  When persona-guided content looks much the same as it always did, it's a sign that the underlying personas are missing key insights.

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Topics: B2B, buyer persona, Buyer Personas, content marketing, content marketing world, Leads generation and nurturing, marketing content, Positioning & Messaging, Uncategorized, Win/Loss, Writing

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