The 4 Buyer Persona Mistakes You Can Avoid

When I founded Buyer Persona Institute a few years ago, I made it my mission to educate B2B marketers about how to develop and use buyer personas. So it worries me when I see so many people focused on “buyer personas” that are little more than a generic list of demographics and obvious business priorities. This information, while interesting, falls far short of what marketers need to build marketing content, messaging strategies, and sales tools that persuade buyers to choose their solutions.

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Topics: buyer persona, Buyer Personas, content marketing, content marketing world, Good Use of Personas, Market Research

Templates and Guidelines for Useful Buyer Personas

Just because you’ve met with internal stakeholders and can tick off buyer pain points-- increasing operational efficiency, reducing costs and minimizing risks—doesn’t mean you know your buyer personas.

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Topics: B2B, buyer persona template, Buyer Personas, persona templates, Positioning & Messaging, Uncategorized, Win/Loss, Writing

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