Marketing lessons from 'the other' Adele

Watching the Grammys last week, I was captivated by the acclaim for Adele, who dominated the night with six awards, including best song, best record and best album.

Read More

Topics: buyer persona, Buyer Personas, Good Use of Personas, messaging, positioning, Positioning & Messaging, product marketing, Public Relations, Uncategorized

Are you on first-name terms with your buyer personas?

In your marketing strategy meetings, do you discuss Jason’s reaction to the new launch, and why Sharon is the target for the upcoming campaign?

Read More

Topics: B2B, B2B marketing, buyer persona, Buyer Personas, content marketing, Good Use of Personas, market research, marketing strategy, Product Marketing Redefined, Uncategorized


See all