Should marketing report to sales? Aaack to that!

The Chartered Institute of Marketing (CIM) thinks it knows how to solve the problems with sales and marketing alignment. According to a just-released report, within 10 years, marketing will report directly to sales.

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Topics: B2B marketing, Buyer Personas, CIM Marketing and Sales Fusion, Product Marketing Redefined, sales and marketing alignment, Uncategorized, Who Needs This

Mistaken Identity: Don’t let these common mistakes crush your buyer personas

If you want just a quick, easy way to "say" you’ve done buyer personas, make them up based on what the sales guy in the next cube tells you about the company’s ideal customer.

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Topics: B2B, buyer persona marketing, buyer persona mistakes, buyer persona training, buyer persona video, Buyer Personas, Good Use of Personas, Market Research, Uncategorized

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