Buyer Persona Insights Float the Winning Boat

“No honey, we are not going to buy a new boat.” That’s what the fisherman’s wife said when her husband revealed his great idea.

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Topics: B2B marketing, buyer insights, buyer persona, Buyer Personas, Buying Criteria, Good Use of Personas, Launch, market research, marketing messages, Positioning & Messaging, product marketing, Sales people, Uncategorized, Writing

Nothing useful about these buyer personas

The product marketer I was coaching said he knew his buyer persona -- that her top pain points were reducing costs, improving operations, and controlling risks.

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Topics: B2B, buyer persona, buyer persona templates, Buyer Personas, Good Use of Personas, Market Research, market research, marketing messages, Uncategorized, Who Needs This

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