Unexpected but clear -- How we developed our own persona-focused message

I spent the last few months eating my own dog food – relying on buyer personas to develop the messaging for Buyer Persona Institute and its new workshops. I worked with an incredible team and we are pleased with our core message -- At Buyer Persona Institute, our sole aim is to give your buyers the voice to say: "Here's what really matters to me: please deliver."

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Topics: B2B marketing, buyer persona, buyer persona workshop, Buyer Personas, Good Use of Personas, Market Research, market research, Positioning & Messaging, product marketing, Uncategorized, win loss

Announcing Buyer Persona Institute . . . and two new workshops

The business I'm launching today has been on my mind for more than a decade -- ever since an attendee at the seminar I developed for Pragmatic Marketing said that buyer personas were the best part and asked me "what's next?"

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Topics: buyer persona, buyer persona seminar, buyer persona workshop, Buyer Personas, Launch, Market Research, Positioning & Messaging

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