How many buyer personas can you afford to engage with unique messaging and campaigns?

That’s my answer when people ask me how many buyer personas they need. It probably isn’t satisfying when I answer a question with another question, especially when the expected answer is a number -- three, five, ten or whatever.

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Topics: Buyer Personas, Buying Criteria, Good Use of Personas, Market Research, Positioning & Messaging, product marketing, Product Marketing Redefined

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