A new year, a new decade, a new chance to help buyers find answers to their problems

Judging by the current interest in buyer personas, 2010 could be the decade when companies realize the competitive advantage that belongs to those companies that have the deepest insight into their target buyers.

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Topics: B2B marketing, buyer persona, Buyer Personas, Buying Criteria, Positioning & Messaging, product marketing, Product Marketing Redefined, Sales people, Technology Buyers, Writing

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