A quick, easy way to gather info for buyer personas

For the last few weeks I've been helping a client conduct their win/loss calls, listening to recent buyers talk about how they made the decision both for and against my client's solution. Once again, I was amazed at the useful, surprising information we uncovered, and reminded that buyers actually want to share their experiences.

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Topics: B2B, buyer persona, Buyer Personas, Buying Criteria, Market Research, market research, win loss

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