CIO buyer persona needs new messaging

Just about everyone I know is working feverishly to update their messaging strategies. The abrupt downturn in the economy has caused most prospects to rethink their priorities and "buying criteria"-- the capabilities that a buyer ranks highest during the purchase process. For most of us, this means that any messaging we developed prior to September 2008 needs to be rewritten.

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Topics: B2B, Buyer Personas, Buying Criteria, Good Use of Personas, Positioning & Messaging, Technology Buyers


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