iPhone messaging misses its target

I often point to Apple when people ask me for examples of companies that do great marketing. But I just learned that Apple's launch of the 3G iPhone into Japan violated my most important rule -- Apple planned the launch without grokking the buyers in that market. 

Read More

Topics: Buying Criteria, Market Research, Positioning & Messaging

Product Marketing priorities are a mess

I wasn't surprised when I saw the title of a recently published Forrester report by analyst Tom Grant -- "Product Managers are Working on the Wrong Things." Based on a quantitative survey, Forrester put numbers to a set of problems I've seen for years. Pragmatic Marketing also does a survey on this topic each year, so I thought I knew what to expect.

Read More

Topics: Good Use of Personas, Market Research, Product Marketing Redefined

Categories

See all

Archives