The book on "Tuned In" companies

I have heard these questions hundreds of times over the seven years I’ve spent teaching Effective Product Marketing – which companies are market-driven? Or the one that's harder to answer – how can I convince my sales and development-driven company that we need to change?

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Topics: Buyer Personas, Good Use of Personas, Market Research, Positioning & Messaging, Product Marketing Redefined

In search of simple, meaningful marketing

I found this quote on David Meerman Scott’s blog a few weeks ago:

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Topics: B2B, Buyer Personas, Good Use of Personas, Market Research, Positioning & Messaging, Writing

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