Bugs -- the cause of poor marketing vision?

My client (let’s call him Tim) says his company is blind to the strategic role of marketing. During a phone meeting last week, he told me that “if you have flies in your eyes, you can’t see them,” attributing the quote to the 1961 novel Catch 22 by Joseph Heller. I tried to verify the quote and couldn’t, but it sure sounds like something Heller would have said in that book, considered by some to be one of the most influential novels of the 20th century.

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Topics: Market Research, Product Marketing Redefined

Personas generate some controversy

There’s an interesting discussion going on in the blogosphere about the merits of personas. In late January the Cranky PMdid a rant about the “crap detail” in personas, complaining that they don’t “include the facts that really matter.” A few days later, Saeed Khan jumped into the fray with a post at On Product Management. Like the Cranky PM, Saeed expressed disdain for the prevalence of so much useless, irrelevant information.

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Topics: Buyer Personas, Good Use of Personas, Positioning & Messaging, Sales people


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