Bring me problems, not solutions

I went to Tel Aviv a few years ago to teach the Effective Product Marketing seminar for one of the Pragmatic Marketing clients. For some reason that I can’t remember, I scheduled a 1:00 a.m. departure for my return to the U.S., which meant teaching all day, maneuvering through a very unfamiliar customs process, flying back to New York, and finally connecting to a flight to Seattle.

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