Meet Chris, a Product Marketing Manager Persona

Here’s a buyer persona I’m developing for Chris. a product marketing manager in a technology company. I'm hoping you'll let me know if I’ve grokked him.

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Topics: B2B, Good Use of Personas, Market Research

Free access to market-driven secrets

My colleagues at Pragmatic Marketing have just published a revealing new e-book about  what separates ordinary and failing companies from those that everyone admires. Pragmatic's founder and CEO Craig Stull, its President Phil Myers, and noted author David Meerman Scott collaborated to produce this free on-line book, The Secrets of Market-Driven Leadership, How technology company CEO's create success.

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Topics: B2B

In Search of a Killer Persona

Last night I watched the movie Red Dragon for the second time. It was released in 2002 but is just available  on DVD, and while I don’t usually watch horror movies once, much less twice, I love Anthony Hopkins and make sure to see his work. One of the primary characters in Dragon is Dr. Hannibal Lechter, who became infamous in Silence of the Lambs. Even if you haven’t seen either movie you’ve heard about Dr. Hannibal Lechter. He is the worst of all evil, psychotic serial killers. He is a cannibal.

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Topics: Buyer Personas, Good Use of Personas, Market Research, Product Marketing Redefined

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