Customer focused is not market-driven

I polled my audience during a recent webinar, asking the attendees to choose the statement that best describes their company:

Read More

Topics: B2B, Buyer Personas, Product Marketing Redefined

Persona experts have focus, that's all

I once believed that great marketers were gifted with rare creative geniusand intelligence.  Then I got to know some of these “experts.” True, they are smart enough, but I meet a lot of equally talented people who are on a path that will never gain much recognition for them, their products or their companies.

Read More

Topics: B2B, Buyer Personas, Buying Criteria, Good Use of Personas, Market Research, Product Marketing Redefined

Effective marketing is not about tactics

If you have been trying to communicate why marketing should not be positioned as the t-shirt department, here's a post you're going to love from Mark Stevens, author of "Your Marketing Sucks" (no, I haven't read his book).

Read More

Topics: Uncategorized


See all