Expect internal resistance to personas

New ideas are fragile, and personas are a very new concept for most B2B companies. That's why I ask marketers to think about timing and context when they introduce the need for personas to internal stakeholders.

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Topics: Uncategorized

Don't just listen, grok buyer personas

I love my work. Each seminar is a chance to interact with new people who have useful ideas and resources. Sometimes I wonder if I should pay the attendees rather than the other way around. Don't tell my bookkeeper I said that, though, she'd have a fit.

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Topics: Product Marketing Redefined

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