Why Marketers Struggle to Reach Buyers Early in their Journey

The Problem With Buyer Persona Survey Questions

How Many Buyer Personas Does Your B2B Company Really Need?

Market Research Mistakes Your Company Should Watch Out For

Are Answers to Buyer's Questions the New Marketing Currency?

A Story About a Boat Explains Why Buyer Persona Insights Aren’t Obvious

Marketing Plans Should Start with the Buyer’s Needs - Not Yours

Really Bad News about the Real Buyer's Journey

What’s Your Content Strategy Now? Ask your buyers!

Get your Buyer Personas Right with 7 Rules

Do Sales Teams Want Buyer Personas?

Gartner says: Sales and marketing influences just 32% of B2B buyer’s journey

@markwschaefer is right – stop building stupid buyer personas

How Radio Shack lost their buyer focus and their business

How I chose a PR firm to launch my new book

Five New Year’s Resolutions for Marketers (recommended by your buyer personas)

Big News from Buyer Persona Institute

Go Big Or Go Home: How Buyer Personas Help A Global Marketing Effort

Got Buyer Personas? 44% say yes, but 85% aren’t using them effectively

Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How)

Practitioner Perspective: The 6 Most Important (Surprising) Things I’ve Learned From Doing B2B Buyer Personas

Power to the Soccer Mom: How Just One Buyer Persona Revealed This Winning Strategy

The 5 Marketing Lessons I Learned From My 5 Years in Sales

Keep Your Eye on the Gorilla

Upcoming Online Seminar: Using Buyer Personas to Make an Impact on Marketing ROI

Got Buyer Personas? Take One More Step Before Sharing Them With Your Salespeople

How Many Segments Does Caterpillar Have? Buyer Personas Supply the Correct Answer

Hot Off the Press: The Buyer Persona Manifesto, 2nd Edition

In Search of the Killer Persona

But What Do Our Buyer Personas Want?

Deloitte Case Study is a Powerful Endorsement for Buyer Personas

Jan. 1 Fails to Inspire B2B Buyer Persona Resolutions … Do You Know What Does?

Does Marketing Matter? Buyer Personas are Rewriting the Rules About ROI

6 Reasons to Start Using Buyer Personas Now

2 Ways to Overcome Resistance to Your Need for Buyer Persona Insights

How to Rock Your Content With Just 5 Buying Insights

Choosing to Buy or Build Your Buyer Persona Insights? 4 Trade-offs, 3 Myths, 1 Ideal Option

Buyer Personas: Bright Shiny Object or Compelling Strategic Advantage?

Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing

Marketing ROI, Sales Leads and the Search for Credibility

Building B2B Buyer Personas? Focus on the Buying Decision ... then the Person

My Personal Journey to Buyer Expert: What the 1986 Challenger Disaster Taught Me About Marketing

It's a buyer's market, so why do marketers think like sellers?

Listen first, then talk to your buyers

PR Agency Uses Buyer Personas to Simplify Marketing

What's Different About B2B vs. B2C Marketing?

How to Gain the Singular Focus That Distinguishes All Successful Marketers

Close the Gap Between Sales and Marketing With Buyer Personas

[Free new eBook] For Compelling Content, Let Your Buyers Be Your Guide

The 4 Buyer Persona Mistakes You Can Avoid

Templates and Guidelines for Useful Buyer Personas

Why Marketing Needs a Perceived Core Competency

Orbitz Reveals Too Much About Mac Buyer Persona

Betcha Don't Know Why Your Buyer Persona Makes that Choice

B2B marketers won this complex sale

Marketing lessons from 'the other' Adele

Are you on first-name terms with your buyer personas?

Bad news or good news? You decide.

Should marketing report to sales? Aaack to that!

Mistaken Identity: Don’t let these common mistakes crush your buyer personas

Premier episode of Mad Marketing TV is about Buyer Personas!

What David Meerman Scott's success says about choosing a place to focus

Ask interesting questions to hear how buyers think

Marketers need to find a premium-price position for mature products

Need leads? Target your buyers based on their view of the problem

472 B2B marketers name their biggest challenges

Persona marketing ebook available . . . please pass it around

For Short Messages, Be Specific About Value

Have enough information for your buyer persona?

Buyer Persona Insights Float the Winning Boat

Nothing useful about these buyer personas

Unexpected but clear -- How we developed our own persona-focused message

Announcing Buyer Persona Institute . . . and two new workshops

How Kristine developed a great buyer persona

As the chapter closes on my role as a Pragmatic Marketing instructor, a new plan for buyer-focused marketing

How many buyer personas can you afford to engage with unique messaging and campaigns?

A new year, a new decade, a new chance to help buyers find answers to their problems

A quick, easy way to gather info for buyer personas

A persona for people who create personas

Bloggers miss the point of buyer personas

Two surveys nearly miss key buyer insight

Read this before starting a persona project

Trigger Your Own World Wide Rave

Survey reveals reasons buyers say no

CIO buyer persona needs new messaging

Let's not waste a good crisis

Building buyer personas bit by bit

Marketers need to get proactive

iPhone messaging misses its target

Product Marketing priorities are a mess

Talk to management about the problem

Personas tell their story, but to whom

The book on "Tuned In" companies

In search of simple, meaningful marketing

Buyers can't find our best solutions

When sales people don't pursue good leads

Bugs -- the cause of poor marketing vision?

Personas generate some controversy

Buyer personas get personal

Sales people say every buyer is unique

Meeting very interesting people

Meatball Sundae, Anyone?

Bring me problems, not solutions

Surveys don't tell me anything I didn't know

Stop selling and listen!

Demo on the first date, anyone?

Right-brained or left-brained marketing

New Rules of Marketing Available Live

Deeper into the Chris persona

Weary with PowerPoint libraries and jetlag

Targeted messaging, segmentation, and personas

It's time to break the rules

Meet Chris, a Product Marketing Manager Persona

Free access to market-driven secrets

In Search of a Killer Persona

End the tyranny of the templates

Customer focused is not market-driven

Persona experts have focus, that's all

Effective marketing is not about tactics

Expect internal resistance to personas

Don't just listen, grok buyer personas

Blogging for buyer persona input

Choose words carefully to reach personas

The customer ownership debate rages on

Seeking a market-driven employer

Resolutions for a prosperous 2007

A great gift idea for sales people

YOU are TIME Magazine's Person of the Year

Do you really want progress?

News feeds listen to the market for you

Forrester on persona-based marketing

More companies should talk turkey

Checklist marketing is such a waste

Messaging to no one in particular

What the bleep is a buyer persona

Solution marketing should mean something

In search of market-driven companies

Targeting the raised-by-apes persona

It's risky to sell marketing short

The problem with great products


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